| KASHMIR CARPETS AND INDIAN HANDICRAFTS | |||||||||||||||||
| PRESENTED BY ATSAR EXPORTS | ABOUT CARPETS | ||||||||||||||||
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IF YOU ARE INTERESTED IN CARPETS AND FOR CARPET GALLERIES PLEASE GO TO THE SITE HTTP://www.atsarexports.com |
Kashmir "the heaven on earth" produces some of the finest carpets in the world especially the hand knotted type with oriental exotic motifs apart from Persia. The history of development of carpet industry in Kashmir was associated with and influenced by the opulent life styles of its RULERS, NOBLES and ARISTOCRATS. The great mughal emperor Jahangir and Shahjahan (who later built the famous Monument of love "The Taj Mahal") established a distinctive style in Art and Architecture of that era. The carpets woven during those periods bore the similar motifs, patterns, decorative styles as found in the palaces and monuments! After so many centuries we still find those rarefied hand knotted wonder which has been revived by ATSAR with the help of the descendants of those master craftsmen of yesteryears. ATSAR has not only revived the traditional crafts but imbibed professional tinge through traditional artisans and professional designers. Design are taken from the ceilings of old mosques, palaces, paintings, photographs, rugs etc. by a designer on graph paper and translated into a script known as 'Taleem' (Written pattern). The number of 324 knots per square inch, colour scheme, weftliness are all in the Taleem which are chanted to the weavers by either a 'Caller' or master craftsman himself who has memorized fifty & more patterns over the years. The weavers must be matured and have the knowledge of the mathematics and language to design & weave skillfully. Designs such as 'Kashhan', 'Kirman', 'Ardebile', 'Isfahan', 'Joshgan', 'Shalimar', 'Shaheen', 'Guldan', 'Navrattan' etc. are reproduced by ATSAR besides the distinct Kashmiri design based on flora & fauna Kashmir embroidery, rare motifs etc. The quality of a carpet is primarily determined by the quality of silk which depends on the climate and altitude where the mulberry trees are grown (the tender leaves of which are fed to the silk worms who produce cocoons from where one gets twenty eight silk fibre to make a single thread) and water used for processing and dying the yarn. The wool quality again depends on the climate and altitude from where the wool comes from the neck and the shoulder of the spring clipper which gives suppleness, softness and lusture to the carpet. The Kashmiri Weaver ties his knots with great dexterity on upright wooden looms (which gives a nap to the pile of the carpet).The warp is mounted on the upper beam so that necessity of high ceiling is not required. The size of the loom varies according to the dimensions of the carpet. The basic fabric of the carpet is woven by tying rows of knots between adjacent warp threads. Warp weaves vertically and when knotted forms the intricate design on the carpet. The warp is usually cotton, except for a few carpets that have woollen of silken warp. The fitness of the carpet is judged by the numbers of knots per square inch area, the design,the colours , the quality of the yarn,the firmness, the thickness and the sharp appearance of the back of the carpets are important considerations. | ||||||||||||||||
| ABOUT ATSAR | |||||||||||||||||
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ATSAR, is a professional association of master craftsman. Shafi Goroo gave the name "Atsar" to the showroom in the heart of South Delhi. It is derived from the beautiful names of the Kashmir Himalayan Lakes. Shafi Goroo comes from Goroo family of Kashmir, the family have been associated with tourism especially houseboat industry since 1840 AD. The valley of Kashmir is known all over the world as a paradise on earth is also a home to the one of the finest carpet weavers. Shafi has been associated with the carpet weaving industry in Kashmir since his childhood. Renowned in the trade of procurement of the finest raw materials like silk & wool, he has become an authority in the industry in his own right. Shafi's innovative and pro-active approach has produced consistent and steady growth and earned Atsar the respect of clients. At Atsar highly trained and skilled staff ensures unmatched service and caters to client for any demand of any quality. Shafi's Atsar has a solution to all shopping needs and budgets of every client.At Atsar we value each and every one of our clients more than some other showroom would. That is why we give little bit more and are always willing to make an extra effort for the pleasure and satisfaction of our clients. This separates us from the rest. Shafi started the showroom Atsar and in short time has become a hot shopping attraction for tourist to the capital of modern India. In the year 1998 alone Atsar catered to 2100 clients with turnover of 2 million US$. This represents a 30% growth in sales and clients over last year. Door to door shipping facility : We will take care of total door-to-door transportation of material including insurance, packaging freight and forwarding for web shoppers. Payments : For your convenience we accept all major credit cards i.e. Visa, Master Card and American Express. Child labour free : We do not use child labour for making our products. Superior products : We provide Kashmiri natural silk carpets, Indian Woollen carpets, Semi-antique and tribal carpets. | |||||||||||||||||
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